Top Tips for Attracting and Retaining Web Design Clients
Customers are immediately impressed with quick responses to questions and
service sign-up. Be sure to mention how important customers are to the success
of your business and strive to respond to their message as soon as possible. In
this case, under promise and over deliver. I will typically state on my web site
that I will respond to emails within four hours. Customers are often
pleasantly-surprised to hear back from me within an hour. First impressions are
everything! If you do well with you initial response, then you are more than
likely to get your foot in the door and ensure repeat business.
Total Customer Experience
Be sure to ask plenty of questions and get the customer involved with the
design of their own web page. Ask them to give you a few sites that they like
already and put together a rough draft. Publish to a staging site, password
protect it and give to your client. The more you keep them involved in the
project, the more important they feel and the more impressed they are with your
Be a Perfectionist in the Customer's Eyes
Pay close attention to detail, ask if the visual components such as color,
layout and fonts are pleasing to the eye. Staying involved with the customer in
this way gives them the impression that you truly care and gives them a sense
that they are involved with the creation of the web site.
Stand by Your Work
Be sure to follow-up with your customers a few days or weeks after the
completion of the project. Always offer to fix any and all perfections. Dazzle
them by offering to update their web site free for 30-days.
Keep in Touch / Repeat Business
There is absolutely nothing wrong with checking-in with your customers from
time to time just to say hello. Just be sure to ask if everything is OK with
their web site and remind them that your services are available for
updates/redesign. The odds are in your favor if your customer is happy at this
point. It is likely that your customer will come back to you for updates. You
can even go as far as offering a discount or. even a coupon from time to time.
You want to flatter your customer, make them feel appreciated that they have
given their hard-earned money to you.
Ask for Referrals and Testimonials
Do not be afraid to ask your customer for a testimonial or even refer
business to friends and family. Happy customers are often more than willing to
help you out if you have done them right.
I could not believe my ears when my friends and family with small businesses
told me how much other web firms were charging for a little five page web site.