If You Want To REALLY Promote Your Site, Here's How
By Steve Shaw
Site promotion gimmicks and traffic techniques come and go, but the ones that
really work are those that stand the test of time. This article highlights what
I consider to be the most effective methods to promote your web site of all
1. Get Your Site High In The Search Engines
Getting your site linked high in the search engines for your keywords and
One of the best ways to do this is to ensure your site has a good number of
incoming links from quality sites - I discuss how to achieve this with relative
Also make sure that your site reflects the keywords/keyphrases that you are
looking for - they should be in your title tag, your headline tags, and in your
initial paragraphs. Don't however over do it, or it will look like "keyword
stuffing" and you will do more damage than good - just make sure they are there
in a natural fashion.
Don't aim for the most popular keywords, you will have a much harder time
achieving success. Do some analysis using a tool such as WordTracker.com, and
aim for keywords and keyphrases for which you have a fighting chance.
2. Create A Buzz
If your site offers something new and exciting, it creates a wow factor, and
news about your site will spread far and wide with very little further effort on
I stumbled on how effective this was myself almost by accident, when I
created one of the very first popup generators online and added it to my first
very amateurish web site. It was free for people to use, I did no promotion of
it whatsoever, but people came from far and wide to use it, it was mentioned in
many high profile ezines with large readerships, and it proved so successful
that with some further development it turned into a piece of software that I
still sell today on one of my sites.
3. Don't Waste Your Visitors
Every visitor that comes to your site is hard-earned - so don't 'waste' them.
You want them to come back, to return time and time again. This will ensure your
traffic climbs over time, rather than remains static.
Firstly, ensure your site doesn't scare them away. Make it easy to use,
visually appealing, and treat critical emails that you may receive from visitors
from time to time like gold - while not all criticisms are valid representations
of how the majority of visitors see your site, some of these emails can help you
turn your business around if you listen in a positive manner instead of react
negatively and defensively.
Secondly, try to subscribe as many visitors as possible to a list, so that
you can correspond with them time and time again. Sending them news about your
site for example will keep them coming back.
4. Pay-Per-Click Engines
Bidding for keywords on PPCs like Google Adwords won't usually bring you
large amounts of traffic, but if you do it carefully, the traffic it does bring
you should be highly targeted and therefore very valuable.
The trick is to know your stats. Know exactly what your sales conversion
rates are per keyword, and how much investment on each keyword is viable for
For example, let's say your site sells artist pencils:
- If you are bidding $0.30 for the keyword 'pencil', each sale of a box of
pencils brings you $10 profit, but only 1 in 100 clicks for the keyword 'pencil'
brings you a sale, you are spending $30 for each sale of $10, which is losing
you a large amount of money.
- However, if you are bidding $0.10 for the keyphrase 'artist pencils', and 1
in 25 buys from your site, you are spending $2.50 on each sale that brings you a
profit of $10, which is a profitable investment - i.e. it brings you a net
profit of $7.50 per sale.
5. Strategic linking
This can be one of the most important methods to generate traffic over the
long-term. Not only can you receive traffic direct from the links, the more
links there are, the higher your position will tend to be in the search engines.
In my opinion, I've never found reciprocal linking strategies particularly
effective, i.e. you can spend a great deal of time building up single links to
your site, and as they are reciprocal, they are not as effective as the
non-reciprocal links that the search engines prefer. The fact is that search
engines know about reciprocal linking strategies, and reciprocal links only tell
the search engines that you have a reciprocal linking strategy, not that your
site is an effective resource that other sites are willingly linking to in a
more natural fashion.
The following two methods are in my opinion the most effective ways to build
up links, and concentrating on these can repay dividends over the long-term:
a. Article Submissions
The idea here is that you write an article that other webmasters and
publishers can freely reprint on their web sites. Other sites and publishers
desperately need content - you simply provide it. The pay-off for you is that to
reprint it, they have to include your resource box that contains a link to your
web site, and in the majority of cases, the link will be of the valuable
By writing your article and then distributing it as widely as possible, you
can end up with hundreds of incoming links to your site from other quality web
sites. This can be the most effective site promotion strategy there is.
(For more detailed information on how to do this, you can subscribe to a free
course at http://www.takanomi.com/publish-articles.php )
b. Your Own Affiliate Program
With an affiliate program, people link to your site and receive a commission
on any sales that result from their referrals.
This provides a strong encouragement for others to provide links to your site
- the trick is to ensure the affiliate link actually links direct to your domain
and not through a third-party site, otherwise they will get the benefit from the
link rather than you.